A Legacy Built on Trust

Established in 1994, Alba Fashions began with a clear purpose: to create an innerwear brand people could rely on without hesitation. Built on quality, discipline, and consistency, Alba has grown over three decades into a trusted name across markets, backed by strong manufacturing capabilities and a steadily expanding customer base.

Our Philosophy: Happiness Inside

At Alba, we believe happiness does not begin outside.
It begins within. It comes from feeling comfortable in your own skin, confident in your day, and at ease with yourself. When that feels right, everything else follows. This belief shapes the way we think, design, manufacture, and work with people, both within the company and beyond it.

Manufacturing with Purpose

With decades of expertise and a strong in-house manufacturing base in Tirupur, Alba has remained focused on one thing: delivering dependable quality at scale.

Every Alba product is created to offer:

  • comfort that supports everyday life
  • quality that stays consistent
  • value that remains accessible

Because everyday essentials deserve as much thought and care as anything made to stand out.

Responsibility Beyond Business

For Alba, responsibility goes beyond the product. 

Over the years, the company has contributed meaningfully through initiatives focused on community welfare, employment generation, housing support, and timely crisis response during difficult periods. It is a commitment rooted not just in business growth, but in creating a more supportive ecosystem around the brand.

The People Behind Alba

Alba is powered by what we proudly call a Team of Happiness, people who believe that a sense of fulfillment begins within and naturally extends outward.
That spirit is reflected in the culture we build, the discipline we uphold, and the consistency our customers have come to trust.

Alba, Today

What began in Kerala has today grown into a brand with a wide and loyal customer network across regions.
And yet, Alba continues to move forward with the same clarity it started with, grounded, dependable, and quietly confident.

 

Not a brand that demands attention.

A brand that earns trust.

 

Not loudly.

But consistently.

 

Happiness Inside.

General FAQs

Alba Fashions offers everyday innerwear and basics for Women, Men, Girls, and Boys — including bras, panties, boxers, briefs, trunks, vests, camisoles, bloomers, tights, and more. Our products are designed for comfort, fit, and daily wear, inspired by our brand idea: Happiness Inside.

Browse by category (Women, Men, Girls, Boys) or visit Shop, open a product, choose your size, color, or pack option, and add it to cart. You can also use Quick Add on many product cards to select options without leaving the page. Proceed to checkout, enter your delivery address, pay securely, and you will receive an order confirmation.

We deliver across India. Orders are dispatched within 24–48 hours of confirmation (excluding weekends and holidays in some cases). After dispatch, metro cities usually receive orders in 2–4 business days, and other locations in 5–10 business days. You will receive tracking details once your order ships.

Free delivery on orders over ₹999. For orders below ₹999, shipping charges are calculated at checkout based on your delivery location. The exact amount is shown before you pay, with no hidden fees.

Because innerwear is a personal hygiene product, we do not accept returns or exchanges for change of mind, size preference, or similar reasons once delivered. We will replace or refund for defective or damaged products, wrong items shipped, or missing items. Contact us within 7 days of delivery at sales@albafashions.com with your order number and photos of the product and packaging. See our Refund and Returns Policy for full details.

All payments are processed securely through Razorpay. You can pay using UPI (PhonePe, Google Pay, Paytm, and other UPI apps), credit and debit cards, and net banking or supported wallets. Your payment details are encrypted and handled by Razorpay — we do not store your full card or UPI credentials.

Most Alba products are available in multiple sizes. On each product page, select your size (and color or pack option if applicable) before adding to cart. Unavailable sizes are shown as out of stock. For bras and fitted styles, choose your usual size; if you are between sizes, we generally recommend sizing up for comfort. Size exchanges are not available after delivery — contact sales@albafashions.com before ordering if you need guidance.

After your order ships, you will receive tracking information by SMS and/or email. You can also log in with your phone number or email and check My Account → Orders, or email sales@albafashions.com with your order number. For defective, wrong, or missing items, contact us within 7 days of delivery.
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ALBA FASHIONS PRIVATE LIMITED
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